Pokémon GO Continues To Profit After Losing 79% Of Paying Population

Pokémon GO's paying population has dropped off by 79%, according to analytics company Slice Intelligence, since the number of purchases peaked on July 15, 2016. But it's no big deal. GO is still the lucrative mobile money maker, earning "28% of in-game revenue across all mobile games in August 2016." Wow.

Data indicates that Niantic’s hit introduced nearly two times as many in-game spenders to the mobile gaming market in the weeks following Pokémon GO’s launch. However, since then, the number of buyers in the mobile market has returned to pre-Pokémon GO levels.

Not much of a surprise. Everyone was aboard the hype train as GO was featured on the 5 o' clock news across the world. What's incredible is enough people continue to play to make GO extraordinarily profitable; there's a few whales still pouring money into the game.

In August, 28 percent of the dollars generated in the mobile game market was pocketed by Pokémon GO. To put this in perspective, Pokémon GO garnered six times the revenue made by the second most profitable game in this period. That’s a lot of Pokécoins!

Keep in mind, SuperData reported that only 20% of a game's initial population will continue playing 30 days after launch, on average. That's one reason MMO hopping is so common.

Players tend to claim anything is dying that they're not playing, but Pokémon Go is far from being on the decline. If anything, it's averaging out to its everyday player-base.

Slice Intelligence About: Slice Intelligence comes from a methodology developed at Stanford that measures and catalogs all online purchases made by consumers who use the popular Slice app to manage their online shopping. This refined data collection method enables impeccable, near real-time data.